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The Sea Shipper

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Short Stories

September 2009 | Volume 6 | Issue 9


Sea Shipping Line | developing our accounts cradle to cradle. Your long term satisfaction is our goal.

Rates & Bookings

 

Our core competency is moving full container load ocean freight cargoes from anywhere in the Continental United States of America to virtually anywhere in the known world. For ocean export full container load rates and bookings, click on the office location below:

 

Seattle | Oakland

Houston | Los Angeles

 

For ocean import full container load rates and bookings, click below:

 

import rates

 

oversize, project, &
special equipment

 

to obtain a rate or
booking via phone
 

 

to request a rate or
booking via our website

 


 

SSL Staffing Updates

 

karen at the beach - off hours of course


Karen Elken has been rehired on a part-time basis to assist with inside sales activities. Welcome back Karen, we missed you.

Check current job postings at Sea Shipping Line by clicking here:

 


 

SSL Agent Updates
 

Nothing new to report in this category. On our website, you can find and read about most of our international agents & partners by clicking here.

 


 

Trivia Game Data

 

Our trivia game rules are simple: we will award a $10.00+ gift certificate to those parties who show a decent effort towards answering the trivia game by following the directions indicated. Winners will be chosen subjectively and those parties will be notified immediately. Because we have lowered the prize amount, we will be awarding winner prizes more  frequently.

August 2009's trivia contest had six (6) winners: Dawn Fontano of Crown Worldwide Moving & Storage in San Leandro, CA; Lee Harris of Charles M Schayer & Co in Seatac, WA; Jennifer Carter of Sprint Forwarders in Seattle, WA; Kris Krischke of UTi based in Humble, TX; Jan Mercado of Express Line Corp in Inglewood, CA; and Majbritt Walker of Transgroup International located in Seattle, WA. Well done - the most correct answer was:

Having encountered an old friend who saved my life previously, this would then be someone I know, who I would trust. I would give my car to them to take the old lady who is about to die, and get her taken care of. I would then stay with the perfect partner until the bus arrived, and then hook up with the old friend later to get my car back.


With the accuracy  and ease of websites like Google, it is getting harder and harder to develop trivia questions that are challenging. Click the red dot and tell us the most correct answer - "How many staff does Sea Shipping Line (California) Inc carry and which Sea Shipping Line office carries the most staff?" Be careful, this is a bit tricky. Deadline for answers will be 5:00 PM, Monday, September 7th, 2009.

 


 

Suggested Reading

 

Cradle to Cradle
 

Cradle to Cradle

authors: William McDonough &
Michael Braungart


It is time for our civilization to rethink the way we live, work, travel, design, build and consume. To think that we are doing our part simply by driving a hybrid car and recycling our paper, bottles, and cans is a dangerous illusion. For years, environ-mentalists have been telling us to do more with less in order to make change happen. This is simply not enough. We are going to have to fundamentally change the way we design our products, industries and cities. Our current recycling methods are inefficient and only serve to perpetuate the “cradle-to-grave” manu-facturing model that we’ve been using for hundreds of years.

 


 

Schedule Search Engines

 

In addition to navigating directly to the vessel operator's websites, check these websites out below  to obtain vessel scheduling info...


Linescape

JOC Sailings
Ocean Schedules
 

Included in our tool box section on our website you can connect to all the major carrier websites amongst other time saving things. We have updated and added more carriers to this section. Click below to inves-tigate...

 


 

SSL At the Movies

 

Sorry, no SSL movie(s) this month.

 


usa flag buttonBe Vigilant On General Rate Increases: carriers under pressure to increase revenues - Our directive has come from the very top, "We must be very keen on our pricing and pro-active in order that we remain competitive." All carriers in almost all trade lanes have announced some sort of general rate increase to take effect in the month of September. With the economy still struggling to recover, the question still remains as to what actual rate increases will be accepted by the shipping public - if they are not able to attract buyers, there will be no cargo to move.

Sea Shipping Line is working frantically to manage the massive amount of data changes being generated by the constant barrage of notifications from the underlying carriers indicating fluctuations in pricing structures. Confidential Contracting (as I had predicted back in 1998 when the Ocean Shipping Reform Act was passed allowing such) appears on the verge of collapse under its own weight. It is just an incredibly complex project managing hundreds of individual contracts and keeping them up to date and accurate. I would not be surprised if carriers began taking a different tack in the years to come regarding pricing. Anyway this is another issueSSL Pricing... for another time, but just let me say this. In the decade of the 90's (which I call the decade of the consolidator) working at a previous employer, we began issuing carrier to carrier agreements for co-load rates and the same issue confronted us then - only worse because computerization still was not the mainstream.  We struggled to manage the data. That is why I made the prediction regarding Confidential Contracts. As a company, what is the cost of managing data?

Maggie Mitchiner and John Paul - our contract administrators - are effectively trying to keep us all up to date with current and future pricing issues so that our quotes remain competitive in relation to our competition. We can not stress enough how important it is to confirm your rate at time of booking. We are committed to customer loyalty, and we want to minimize issues that would jeopardize this goal.
 

australia flag buttonRed Tape Alert: aes discontinues use of social security number - One of our primary sales targets is the household goods and personal effects forwarders & relocation companies. This block of clients controls quite a bit of traffic and we appreciate their support. This sector also reaps its own conglomeration of red tape rules and regulations. Steve Bugge,  our customer service representative based in Seattle, recently tendered this interesting article for your enlightenment...

Many of you may have noted in the past few weeks a new alert on the AES Direct Website regarding the Census Bureau discontinuing the use of the Social Security Number for filing with AES. This obviously causes difficulty when filing on behalf of private individuals, something IRS Logo...commonly required of our many household goods forwarding customers. SSL has inquired about this apparent issue with the result being indicated below...
 

From: justin.r.jenkins@census.gov On Behalf Of ftdregs@census.gov
Sent: Monday, August 31, 2009 10:16 AM
To: sea.customerservice@seashipping.com
Subject: Social Security Numbers Exporting


Any U. S. citizens can and will need to obtain an EIN with the IRS, if shipping goods (household, personal effects, etc) to a foreign country.

An individual can easily apply on-line at the IRS website cited in the AES Broadcast message. Select the option "Sole Proprietor, Starting a New Business", and select "Other" and in that field enter "Fulfilling Federal Law Requirements to export" as the reason for requesting the EIN. This process typically takes 15 minutes and the individual must have a Social Security Number to apply.

If you have additional questions concerning the FTR, please direct them to the Regulations, Outreach and Education Branch, Foreign Trade Division, Census Bureau on 800-549-0595, option 3 or via email FTDRegs@census.gov.

Justin Jenkins
Regulations, Outreach, and Education Branch
Foreign Trade Division
U. S. Census Bureau
phone:(301)763-7753


What about foreign citizens you may ask? Currently AES Direct allows you to enter a foreign passport number under the “other” option in AES Direct. It must be either 9 numbers or 11 alpha-numeric, numbers shorter should be filled with preceding zeros. Please remember that for all shipments it is vital the shipping documents with the ITN number or appropriate exemption legend be reported to Sea Shipping Line a minimum of one (1) full working day before the cargo cut off.  Once again we thank the household goods forwarders for their continued support. Update: Per the Foreign Trade Regulations (FTR) Social Security Numbers (SSN) will not be accepted as a valid USPPI ID as of December 3, 2009.
 

brazil button flagOversize Division Scores Big Time: flat rack to brazil - At Sea Shipping Line, we understand what a hassle special cargoes are to getting prepared for the long journey...quote and handle. The risks are great but the rewards can be even greater if all goes well. However, if a piece of the move goes unaccounted for, or something unexpected occurs during the process, your decent profit can very quickly turn into a deep loss. The key is to have highly trained personnel who understand all the nuances of out of gauge and project logistics.

By sending a quote request for any out of gauge flat racks, open tops, or special equipment/project type cargoes to oversize@seashipping.com you will tap into a group of operators who have an exceptionalpackaging the cargo for international movement... experience with quoting and handling these types of traffic. Here are a few guidelines to remember and what to expect - be sure when sending your request to include all the dimensions including pieces, weight and cubic measurements. Might be a good idea to give us a detailed description of the commodity and any issues that need to be accounted for - pictures are a huge plus. Tell us if you have this cargo ready to move, or whether you are just in the pricing process. Oh, almost forgot, a must is where the cargo is moving from and where it is to be delivered.

Once we receive your email, you will be contacted by one of our oversize specialists who will identify themselves and take ownership of cargo is now ready to roll...the quoting process. This person will now become your primary contact. Please remember that quoting this type of traffic is not the same as quoting a point to point FCL move where we would have a database of readily available numbers to give back to you quickly. The quoting process for unusual cargoes may take up to 3 days or more depending on the nature of the request. In some rare instances, we may even decline being involved because of some factor or another. However, your primary contact person will assist and communicate in as professional a manner as possible. These three pictures are from a recent move handled by our Oakland based crew transporting to Santos, Brazil; aptly received by our Brazilian agent - Excel Santos Tranportes Rodoviarios Ltda - for damage free delivery to the consignee.

 

new zealand flag buttonUS West Coast Auto Shippers: a new all water alternative ex southern california - This message was conveyed recently from our Los Angeles based General Manager, Ram Sehwani (although we no longer do freight consolidations, he is still the king of the consolidators - its like riding a bike, you never lose the skill setJ)...

 Colleagues, we now have a great alternative to Europe, all water via Maersk Line! Multiple, double stack, triple stack automobiles are allowed for shipment on this port to port service. Rates are much better than our previous alternatives, and they are all inclusive, subject to only destination charges. The Maersk sailing frequency is weekly, the cut-off is every Friday and the routing is Los Angeles>Balboa>Rotterdam. TransitThe  New Tesla Sedan... time? forgetaboutit - a quick 28 days to Rotterdam, 30 days to Felixstowe, and Bremerhaven in a mere 31 days. The only snag is the automobiles must be used only, no new ones. (I guess they have enough of their own new ones over there.) Our new rates with Maersk are very  competitive and we should make contact with our book of automobile forwarders soonest. (Sales please take the cue) We can start to take bookings immediately on this service. PierPass and Clean Truck fees will apply.

Thanks Ram, this certainly will help our sales effort with the auto forwarders who are also one of our target group of customers. This will be a huge relief for them as clearing titles with US Customs in Los Angeles, although thorough, is very simple compared to other exit ports.
 

united kingdom flag buttonWe Love Your Feedback: kindness motivates - We have a customer service team in each one of our office locations i.e. we are local. We are aware of local issues and concerns - specialists in our respective domains - yet though our web based phone system and instant messaging hookup, we can communicate at lightning speed with all our colleagues. This allows us to think local and act national which equates to better service overall. Every now and then we are blessed with positive communication from a client who takes the time to send just a quick message of thanks for a job well done. We all like getting this type of feedback, yet it does not happen often enough - especially within our own organizations. Personally, I always felt positive feedback should take precedent over any type of negativity - negativity is not allowed within our sales & marketing department. We focus our efforts on positive results and minimize the negatives as much as we can.

Patty Arevalo, our Los Angeles based Office Supervisor/Customer Service Representative, received this gem from one of our very good clients in the San Diego area.


From: Robert Anxxxxxx [mailto:RAxxxxxxx@xxxxxxx.com]
Sent: Wednesday, August 12, 2009 1:38 PM
To: patty.a@seashipping.com
Subject: RE: BOOKING CONFIRMATION 336860


Hi Patty,

You are so awesome!! I saw the cut-off and I thought immediately that I wouldn’t be able to pickup until the 24th which would not have worked but then I noticed your awesomeness and that you already got me an early gate for the 21st.

Thanks so much,
-=- Robert -=-
 

Robert, thanks so much for your great feedback. We value your support and look forward to our next luncheon outing together.
 

german flag buttonAnnual Steamship Night: bay area extravaganza - Those of you in the greater Bay Area, one of my favorite events is approaching and I expect to be there along with Sergey Goodkovsky (our local Field Sales Representative) and other members of the Oakland based SSL office staff...


PACIFIC TRANSPORTATION ASSOC., INC. Presents...
2009 Annual Steamship Night...
Thursday, October 1, 2009

San Francisco Marriott
55 Fourth Street, San Francisco, CA
Complimentary wine at every table
NO SPEECHES….EXCITING DOOR PRIZES!
Live Entertainment by BLUE ON GREEN
Hosted Cocktails – 6:00 p.m. - 7:00pm Dinner Served - 7:00 p.m.
No Host Cocktails and Dancing
8:30 to 11:00 p.m.
SPACE IS LIMITED….REGISTER TODAY!
For further information contact
Jane Wisdom
(415) 420-6598 or sfjwm@hmm21.com
Prior payment by check is required for a confirmed reservation. To register
fill out the form below and remit payment in advance to PTA at below address.
Go to this web site for past pictures and information.
RESERVATION DEADLINE IS SEPTEMBER 15, 2009
PLEASE MAIL RESERVATION CHECK TO:
PTA c/o Jane Wisdom, Hyundai, 455 Market Street, Suite 2050
San Francisco, CA 94105
Tables of 10 at $1000 – Save $100 for a table purchase!
Individual Tickets at $110
 

Our intention is to take one of our famous SSL Movies for inclusion in the October newsletter. Try to attend, it is always nice to catch up with friends - both new and old.
 

italian flag button\Final Thoughts From the Writer: the win-win-win scenario - For about six months now I have been a member of the Earth Cinema Circle - the only DVD club dedicated to increasing social & environmental awareness through entertaining films. Every other month I get a DVD with 4 films on it. Last month there was a film that so encouraged me that I rushed out and bought the book the next day - Cradle To Cradle by William McDonough & Michael Braungart. It was so refreshing to read about something positive, creative, offering a win-win-win scenario. I have dedicated myself to finding these types of solutions - solutions where the end result is that everyone gets their needs satisfied.

I believe there is a win-win-win scenario in every quandary. The book offers real-world solutions to our man-made destruction of the environment - but it is not the type of solution where we have to give up something - we actually continue to consume, but only in smarter ways. Wow! Even the book itself was interesting...in addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic 'paper,' made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. This 'treeless' book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality—in cradle to cradle cycles.

Although in appearance transportation is moving in a greener direction, our industry is still one of the most highly polluting industries on earth - ships, trucks, airplanes, ports. It would be amazing to see this transformed into something beneficial to not only man, but the environments surrounding and supporting these processes. Most importantly, solutions are available.

Our sales staff knows that like our natural resources, clients are not a renewable commodity. There are just a finite number of possibilities and we as a company must instill this reality in our mindsets and acknowledge this fact, treating our clients as we would the environment - taking them cradle to cradle - not cradle to grave. In other words, satisfaction for all parties must be our goal - this is what keeps clients coming back for more. Building relationships, designing processes, making things simple and effective, returning and reusing our energies, supporting our staffs and vendors alike - continuing the cycle. This is what success means now and into the future. We hope that you enjoy working with our staff at Sea Shipping Line, and that our products and services are satisfying to you and your clients. As we begin to move into the last part of 2009, we can feel the increase of activity and hope that it sustains through the rest of this year and well into the future. Thanks for taking the time to read our newsletter. We do appreciate all of your comments.

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Privacy Policy: Sea Shipping Line Inc. respects our client's right to personal privacy. It remains our policy and our commitment not to distribute, sell, rent or in any way make available your name, email address or other information to any third party.

Sea Shipping Line Inc: 9401 San Leandro Street, Oakland, California 94603
© Copyright Sea Shipping Line Inc. 2009. All rights reserved.


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